Projects
Guinness Storehouse, Dublin
Guinness Storehouse is Ireland’s most visited tourist attraction, located at St. James’s Gate Brewery in Dublin. The immersive visitor experience celebrates the history, heritage, and craftsmanship of Guinness, guiding guests through multiple floors of exhibition and hospitality spaces.
We were appointed to deliver a comprehensive interior signage package, designed to support wayfinding, storytelling, and brand experience throughout the attraction while complementing its industrial heritage environment.
Interior
– Hand-painted signage
– Bespoke A-Boards
– Face-illuminated lettering
– Custom timber joinery elements
– Acrylic lettering
– Framed printed poster displays
– Suspended lightboxes
The signage package was developed to integrate seamlessly within the Storehouse’s industrial architecture, combining traditional craftsmanship with contemporary illuminated features. Each element was carefully designed to enhance visitor flow, reinforce storytelling, and support the overall immersive brand experience throughout the building.
Graphic Design: Slater Design
Sign Painting: Signs of Power
