Projects
The Alex, Dublin
The Alex is a contemporary boutique hotel located in Dublin city centre, known for its elegant interiors, warm hospitality, and refined design aesthetic.
We were appointed to deliver a bespoke signage package across both exterior and interior areas, carefully designed to complement the hotel’s sophisticated character while enhancing guest navigation and overall experience.
Exterior
– Built-up face-illuminated brass lettering
– Engraved brass nameplates
Interior
– Handmade antique brass lightboxes for bedroom numbering
– Wall-mounted brass wayfinding lettering
– Suspended lightboxes
The signage package was designed to reflect The Alex’s refined and timeless aesthetic, combining traditional brass craftsmanship with subtle illuminated features. Each element was carefully developed to enhance both functionality and atmosphere, creating a cohesive and elevated guest experience throughout the hotel.
Interior Architect: 21 Spaces
Graphic Design: Slater Design
Sign Painting: Signs of Power
